By Kineta Knight Booker
As celebrants, we pour our energy into creating memorable and meaningful ceremonies for others. But how often do we give the same attention to celebrating and promoting ourselves? Marketing isn’t about being pushy or sales-driven - it’s about letting people know who you are, what you offer, and why you are the right celebrant for them.
Why Marketing Matters
The truth is simple: even the most talented celebrant won’t get booked if couples and families don’t know they exist. Marketing helps you showcase your personality, skills, and values. It’s about building trust long before a client reaches out.
In a competitive industry, good marketing allows you to stand out, grow your reputation, and attract the people you most want to work with.
Finding Your Unique Story
Every celebrant has something that makes them different. Maybe it’s your warm, inclusive approach. Perhaps it’s your background in theatre, media, or teaching. Or maybe it’s your knack for helping nervous couples relax.
Think about:
- What do people consistently compliment you on?
- What feedback makes you proudest?
- What do you offer that others might not?
That’s your story - and it’s the heart of your marketing.
Building Your Online Presence
Your website and social media platforms are often the first point of contact for couples or families. Ask yourself: do they truly reflect who you are?
Website: Keep it simple, clear, and welcoming. Use professional photos, and make sure your contact details are easy to find. Share a few testimonials, and give a flavour of your personality in your biography.
Social Media: You don’t need to be everywhere, but choose one or two platforms and post consistently. Share behind-the-scenes glimpses, ceremony inspiration, and tips for couples. Keep your voice authentic - people are drawn to real connection, not perfection.
The Power of Networking
Some of the best marketing comes from word of mouth. Build strong connections with other wedding vendors - photographers, florists, planners - and don’t be afraid to recommend them. Often, they’ll return the favour.
Attend wedding fairs, celebrant branch meetings, or local networking events. Even chatting to your local café owner about what you do can open unexpected doors.
Keep Learning, Keep Growing
Marketing trends change quickly, especially online. Invest in your own growth by attending workshops, reading industry blogs, and connecting with celebrants who inspire you. Marketing doesn’t have to feel like a chore - it can be creative, playful, and an extension of who you are.
At its core, marketing is about storytelling, and as celebrants, storytelling is what we do best. The more you show your authentic self, the more you’ll attract clients who are excited to work with you.
So go ahead - celebrate yourself as much as you celebrate others.
